Southco Announces New Managing Director for Asia Pacific

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Above: Mr. Jay Lu, Managing Director – Asia Pacific, Southco Asia Ltd.

ANG SAN MEI.HONG KONG. Southco, Inc., the global leader in engineered access hardware solutions, today announced the appointment of Jay Lu as Managing Director of Southco Asia Pacific. In his new position, Mr. Lu leads the entire Asia Pacific team to drive regional business to the next level with sustainable and profitable growth. Mr. Lu is based in Hong Kong, Southco’s Asia Pacific headquarters and reports to Thomas Mehler, President at Southco.

Mr. Lu joined Southco Greater China as its General Manager in September 2015, bringing to Southco  extensive experience in strategic planning and global business management.

“Jay expanded Southco’s Greater China business with double-digit growth in 2016,” said Mr. Mehler. “I am confident that he will continue to grow the company’s business in Asia Pacific by driving solid connectivity with our customers, deliver solutions that bring  customer satisfaction to an even higher level, and reach a broader clientele.”

Asia Pacific is a fast growing region with tremendous growth opportunities for Southco, and has been an important region contributing towards Southco’s global growth and successes for the last two decades. Since the company’s first Asia Pacific presence in Australia in 1992, Southco’s business in the region has expanded with sales and distribution, customer service and technical support centers, design, manufacturing and stocking facilities established in various locations, including Australia, China, Hong Kong, Japan, South Korea, Singapore, Malaysia and Taiwan. Mr. Lu will oversee the development of Southco’s growth strategies by establishing stronger industry leadership and achieving greater customer satisfaction through leveraging Southco’s innovation and engineering excellence.




“I am encouraged with the growth that the team has achieved to date, and I am excited to take on the challenges ahead. I am tremendously proud of Southco’s  culture which encourages creativity in what we do and what we produce. Equally appealing is our emphasis on customer connectivity. The team would go above and beyond to enhance customer experience. I look forward to the opportunities of driving profitable growth for the company in Asia Pacific,” said Mr. Lu.

Prior to joining Southco, Mr. Lu spent more than 10 years at Honeywell Automation and Control Solutions, serving as Director of Asia Pacific, OEM Business Unit and later as General Manager, Global OEM Business Unit of Scanning & Mobility Division, where he oversaw the division’s business in Asia Pacific, the Americas and Europe. Mr. Lu had also previously held roles at American Express and New York State ASRC.

Mr. Lu holds a Master’s degree in Chemistry and Ph.D. degree in Remote Sensing from University at Albany — State University of New York, and a Bachelor’s degree in Chemistry from Peking University.




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